Data report
What the Nigerian web is built with
Detected from the markup of every site in the archive — framework fingerprints, builder signatures, CMS paths — rather than from anybody's claim about their stack.
But the WordPress number hides the better story
32 of those 59 WordPress sites are Elementor builds — page-builder work rather than theme development. And they do not spread evenly across the archive. They concentrate.
Detected across 282 sites
Share built on a page builder, by industry
Percentage of each industry's sites on WordPress, Elementor, Wix or Squarespace. Industries with fewer than six sites are excluded — the sample is too small to mean anything.
Publishers first, agencies second
Media sites top the list, which is no mystery — WordPress was built for publishing and still does it better than most alternatives. The interesting entry is the one just below it: agencies, at 63%. The firms selling brand and digital work to Nigerian companies are more likely to run their own site on a page builder than the product companies they pitch to are.
It is not a judgement on the tools — Elementor ships work, and a framework badly used is worse than a builder well used. But an agency's own site is the first piece of evidence a prospect looks at, and right now it tells a different story than the deck does.
A caveat this dataset deserves: media and agency are eight sites each. That is enough to notice and not enough to conclude. Read it as a prompt to look, not as a finding.
What almost nobody uses
Framer appears on 9 sites and Astro on 4, despite both being heavily marketed to exactly this audience. The Framer sites in the archive are almost all design studios and personal portfolios — the tool has taken the designer market and not yet the business market.
How this was measured
Detection runs against the rendered page, not the source of the homepage alone: build artefacts, script paths, generator tags and the fingerprints each framework leaves in its own markup. A site can carry more than one signal — an Elementor build is also a WordPress site — so the totals here sum to more than 282.
That overlap is the point of the second chart. Counting WordPress alone would have said the Nigerian web is a CMS market; counting what sits on top of it says something more specific about who is doing the building.